Custom-built for the advertising industry, with extensive showreel options and powerful streaming software. September 04, 2022. scotsman.com - An impressive run of form since the turn of the year has pushed the Edinburgh side back into the race for promotion this campaign. David Canada is a senior at Haverford College, and conservative contributor who wants to foster an understanding of conservatism beyond the narratives of liberal media. You also have the option to opt-out of these cookies. The hero filmcentres around, Elena, isaeveryday smartphone user, who becomes mesmerised by the movement of her friends brand new Samsung GalaxyZ Flip 4. It is mandatory to procure user consent prior to running these cookies on your website. Video She lives in New Jersey with her fianc, umma, dog, and cat. Join the Flip Side Global campaign calls on people to give into their fascination with innovation. Contagious uses cookies to ensure that you get the best experience on our website. by Andrew MacGregor. The campaign celebrates Samsungs innovative devices and the people who choose them, through a hero film and content series that will run across TV, social and OLV. Samsung showcases the nostalgic capabilities of its Galaxy Z Flip 4. We are targeting users who may be curious about the Samsung brand, showcasing the unique benefits of our product offering and tempting them to make the switch, said marketing and omnichannel director for Samsung UK & Ireland, Annika Bizon. Founded in 2017, The Flip Side is a website that produces a daily newsletter covering both left and right perspectives on news stories. national They aim to grab the attention of potential switchers by asking Dont you wish your phone couldgallop with horses in a wild savannah, downward-dog on a bespoke Z Flip4 yoga retreat, do an intense sit-up workout, slide snugly into pockets and even bow to an expectant theater audience. All rights reserved. The campaign plays with this struggle as its centered around a dramatic film whose protagonist, Elena, is an everyday smartphone user who becomes mesmerized by the unique movement of her friends brand new Samsung Galaxy Z Flip 4. Access the world's largest advertising database. Sometimes, when you see something new, exciting and visually unique youll start looking for it everywhere no matter how hard you try to forget about it.Just like Elena, who becomes mesmerized by her friends brand new Galaxy Z Flip4. In September 2022, Contagious reported on smartphone manufacturer Samsung launching aglobal ad to accompany the release of its Z Flip 4 device, which delightfully played on the inertia people experience when they consider switching smartphones. ice Hockey To make a donation via check please make the check out to Tides Center with Lift Louisiana in the memo. The more she resists, the moreextreme these visual reminders become, before finally she surrenders to the inevitable. The more she resists, the more extreme these visual reminders become, before finally she surrenders to the inevitable: trading in her phone for the irresistible Z Flip4. So, weve now arrived at a point of quite intense competition between the established brands in the market, with those brands looking at new ways to premiumise the category and earn more revenue. A staunch conservative, Jihan feels that in these divisive times it is more important than ever to defend the virtues of traditional values. Many people rationally know they want to switch but there is still a social inertia to taking the plunge, so rather than gloss over these barriers, together with Samsung we tackled them head on (with a good deal of self-awareness), by embracing the people who proudly say theyd never switch to Samsung making them feel seen and understood on their emotional journey of switching. Oops! Allison Lee Pillinger Choi is a full-time mom to two preschoolers and writes on right-of-center politics/policy. According to their about page, "The Flip Side is on a mission to help bridge the gap between liberals and conservatives." Your submission has been received! This content is available exclusively to Contagious members. A characteristic of Z series is its screen-to-adjusting folding design, which allows the screen to be securely packaged away without compromising its square dimension. Sign in Email address Password Stay signed in Trouble signing in? With an intuitive toolset that helps you explore, present and collaborate more effectively. Since it was founded in 2016, the team has helped organizations from Fortune 500 companies to startups battle human trafficking, heal the world with hemp, bridge the gap between liberals and conservatives, make governments more efficient, and empower women to start online businesses. Amsterdam New York USA 1-7-13, Kamimeguro Published. OOH content is also being displayed at Londons iconic Piccadilly Lights. Encouraging consumers to switch from competitors who sell them virtually the same phones every year flashing incremental innovation, the message of this campaign reflects Samsungs ethos of openness and invites consumers to Join the Flip Side where groundbreaking innovation is evident in its technologys revolutionary new foldables range. Samsung: "Join the flip side" Samsung has released a campaign for the all new Galaxy Z Flip 4, and it calls viewers to join the flip side! Auto The campaign is known as Join the Flip Side. The hero film takes front and centre stage, focusing on an exchange between housemates, where one is celebrating her new Galaxy Z Flip4 and the other housemate shows reticence for why she would want a foldable phone over the course of the advert, the benefits of the device are made clear as she joins the flip side.. Director. They aim to grab the attention of potential switchers by asking. Sign up for our daily update to get all the latest marketing news, trends, analysis and opinion direct to your inbox. The fourth era of this Flip design proceeds to crack with convention to present new experiences that enrich day to day lifetime, though giving an sophisticated style that stands out from the lots of versions made available by the mobile cell phone marketplace. Sign up to our daily newsletter to get all the latest retail tech news and insights direct to your inbox. Watch our on-demand webinar: Eat the Rich. When expanded it provides a list of search options that will switch the search inputs to match the current selection. Required fields are marked *. the Work + membership Access the world's largest advertising database. Something went wrong while submitting the form. Books, folding . We lookat the best examples of this inclusive trend and explainhow marketers should approach it to appear authentic rather than opportunistic, When Ryan Reynolds took over ownership of Aviation American Gin in 2018, it was struggling to differentiate itself among thousands of gin makers. Matias & Mathias direct 'Join The Flip Side' for Samsung. Roberto Rodriguez is an active duty Marine specializing in communications intelligence, currently serving as the senior advisor to the Director of Information Operations Force Development for the Marine Corps. The Flip Side, valued at $20 million, publishes a newsletter that bridges the gap between liberals and conservatives. Save my name, email, and website in this browser for the next time I comment. During September one of the biggest months of the year for the mobile industry we launched Samsungs global campaign Join The Flip Side using the moment to emphasize the point that once consumers see real innovation that challenges the limits of the smartphone category they cant unsee it. As she desperately tries to put it out of her mind, determined not to switch from her existing device, everything appears to take on the Flips unique form as the world folds and flips around her. Her work has also been published by outlets including the San Francisco Chronicle, Intercollegiate Studies Institute, and Bold Media. Corona Virus In 2016, she left her role as a Senior Consultant at Ernst & Young to join the Democratic campaign. Editorial: 07854 370071 Commercial: 07854 369791, UK: Four Cavendish Square, Marylebone, London, W1G 0PG, 2023 Copyright Marketing Beat. As she desperately tries to put it out of her mind, determined not to switch, everything reminds her of the irresistible Galaxy Z Flip4. We dont just write about best-in-class campaigns, interviews and trends. Contagious Borough Yards 13 Dirty Lane London SE1 9PA. Eventually however, the loyal phone-brand user gives in and purchases a Galaxy Z Flip 4. Learn More LOGIN forgot password? The campaign focuses on the Flip's unique foldable form factor to show how these devices unfold a new world of experiences for people, encouraging users to 'Join the flip side' and switch to using a Samsung foldable device. Ukraine advertising A Penn State junior, majoring in Digital Journalism and Media, Roberto was born and raised in Cidra, Puerto Rico, and lives in Northern Virginia. gallop with horses in a wild savannah, downward-dog on a bespoke Z Flip4 yoga retreat, do an intense sit-up workout, slide snugly into pockets and even bow to an expectant theater audience. Spenser Dopp studied journalism at Ohio University with a specialization in classics and world religions. By continuing to browse you are confirming that you are OK with this. stars The Netherlands, +31 020 7126 500 In addition, it offers hybrid working. We also use third-party cookies that help us analyze and understand how you use this website. Your email address will not be published. Click here if you'd like to be notified when this post is solved. Samsung's new campaign for theGalaxyZ Flip 4 bends the mind of one admiring young woman. creative advertising every day. Join the Flip Side (105s) Agency: Wieden + Kennedy Amsterdam: Campaign: Join the flip side: Advertiser: Samsung: Brand: Samsung Galaxy: Want to see all the credits ? Tops Matias & Mathias. The Flip or Flop host was beaming in a photo alongside her current husband, Joshua, and . Litigate: We provide legal representation for medical providers and individuals to secure access, availability and viability of reproductive healthcare services. As she desperately tries to put it out of her mind, determined not to switch from her existing device, everything appears to take on the Flips unique form as the world folds and flips around her. with a Source + shots membership. Many people rationally know they want to switch but there is still a social inertia to taking the plunge, so rather than gloss over these barriers, together with Samsung we tackled them head on (with a good deal of self-awareness). A new campaign for Age UK shows the challenges some elderly people have faced - and are still facing - this winter. For the two-minute part of the short film of the campaign, the character is enchanted by her friend's folding mobile phone before instinctively replying, "I would not ever switch to Samsung, I like my smartphone.". Samsung has designed switching to a Galaxy smartphone the most straightforward and most problem-cost-free resolution attainable, irrespective of whether your aged cellular phone is an Android, iOS, BlackBerry or Windows Mobile machine. The marketing campaign focuses on the Flips one of a kind foldable sort variable to demonstrate how these gadgets offer a new earth of motion for end users and encourage Enter the flip facet and start out applying a Samsung foldable machine. newspaper Amazon's Olivia Wilde-directed spot stars woman with unwanted 't Campaign Female Frontier Awards 2023: winners revealed, Unrestricted access to all The Information and The Knowledge content, Access to Campaign's in-depth features and coveted reports including additional School Reports analysis, the Annual Salary Survey, and supplementary insight from Camapign's Best Places to Work, Regular data-led insight reports from Campaign AI, our business intelligence tool, Bulletins, podcasts and member-only content, such as School Reports 2022. S4C, S4C has offices in Carmarthen, Cardiff and Caernarfon. The protagonistssteadfastbelief that I would never switch to Samsung, I love my phone slowly erodes over the 2 minute ad as she starts tosee the Z Fold everywhere she looks. Its purpose is promoting the launch of the manufacturer s line of phones and persuading people to reject their composition of another brand (in this case, assumed to be Apple). and understood on the emotional journey of switching," say Ramona Todoca and Ed Olhagaray, Wieden+Kennedy Amsterdam Creative Directors. Nobel-Prize winner Daniel Kahneman and Professor Olivier Sibony discuss the unwanted variability that plagues every decision-making organisation and institution, Contagious speaks to Mother London's strategy director, Imogen Carter and head of content, Vairi MacLennan about how a high street fashion retailer broke with category norms to resonate with young women on an emotional and cultural level, Were increasingly seeing brands use their platforms to shed light on lesser known stories and alternative versions of history. As she got older and reached voting age she realized how differing political views sometimes stifle productive conversation. Samsung Electronics Co., Ltd. has unveiled a daring new global campaign intended to bring to life the innovative foldable design of the all-new Galaxy Z Flip4 smartphone. Plus, receive other member benefits like access to exclusive webinars, talks and training courses. The pressure to keep up with our friends tech game can also play heavily on our minds, so taking a leap into the unknown of a new smartphone brand can be a scary prospect. Type 'xiuyly' in the message subject if it hasn . The hero film for Samsungs Join the Flip Side campaign was developed by agency Wieden+KennedyAmsterdam and features a woman haunted by the experience of seeing her friends new Samsung Z Flip 4 smartphone that literally folds in half. photo Samsung's global campaign calls on people to give into their fascination with innovation. Indonesia This category only includes cookies that ensures basic functionalities and security features of the website. The campaign promotes the Galaxy Z Flip 4 and intends to challenge the notion of brand loyalty and change the perceptions of smartphone form and design. in journalism and entrepreneurship from Syracuse University. After graduating she moved to New York City, where she worked as an analyst at Goldman Sachs and then at Equinox. The marketing campaign, which was introduced on September 7, is set to continue on raising Samsungs attraction between trendsetters and those who want to get the ideal cell action. News Samsung has launched a new global campaign, Join The Flip Side, which emphasisesthe point that once consumers see innovation that challenges the limits of the smartphone category, they cant unsee it. Angela Cho is the founder of Function Labs, a growth marketing agency and creative collaborative in New York City. Its purpose is. Thank you! The campaign will roll out in the US and Europe. Our lives are uploaded to these little rectangles and their operating systems feel like second nature to us.Were so familiar and comfortable with the status quo that switching, regardless of its real benefits, feels unfathomable. Samsung "Join the flip side" by Wieden & Kennedy Amsterdam. "Instead of selling them on the latest innovation, we use something that happens in real life to plant the seed of doubt, then watch it grow and multiply.. World, Hosted byByohosting-Most Recommended Web Hosting- for complains, abuse, advertising contact:o f f i c e @byohosting.com, Samsung issues users to find the Flip side, Sports president Berit Kjll receives criticism from his own board NRK Sport Sports news, results and broadcast schedule, 6 Toll Roadways on 87 Kilometers Operated in September, This is the Record, 10 Ways to Overcome Itchy Throat and Cough, HONOR launches HONOR Pad X8 tablet in Saudi market, 'Women in the digital age; The women's section of Pravasi Welfare Riyadh organized an evening discussion, Affair Deschamps-Benzema: A ridiculous soap opera? Stay in touch with our Campaign bulletins. Kenny Rogers once sang "You've got to know when to hold 'em/Know when to fold 'em"advice that now applies to smartphone ads. Your email address will not be published. Samsung's new campaign, titled Join the Flip Side and created by Wieden+Kennedy Amsterdam, encourages iPhone obsessives to venture away from their usual choice and seek innovation elsewhere - ideally in the new Galaxy Z Flip 4. Global campaign calls on people to give into their fascination with innovation, The campaign plays with this struggle as its centered around a dramatic film whose protagonist, Elena, is an everyday smartphone user who becomes mesmerized by the unique movement of her friends brand new Samsung Galaxy Z Flip4. Join the flip side | Samsung - YouTube Sometimes, when you see something new, exciting and visually unique you'll start looking for it everywhere. A 7-0 win over Boroughmuir aiming to take advantage this weekend as promotion spot has "been blown wide open" | Flipboard To further bring the capabilities of the devices flexible format to life through a humorous tone we created five shorter films. Necessary cookies are absolutely essential for the website to function properly. Kira Heather - September 13, 2022. . The marketing campaign commemorates Samsungs progressive units and the persons who choose them, as a result of a hero film and a series of written content that will distribute on social networks so that no just one can pass up it. 2023 Extreme Reach UK Limited - Company Number 09939311 Registered Address: Bacon. government Legal stuff. politics RonniWinter is a senior at Southwestern University in Texas pursuing a degree in Political Science with a minor in Spanish. By working with The Flip Side, he hopes to learn how conflicting narratives and emphasis in coverage affect national discourse across pertinent topics. Repeating Ive always loved my phone to herself, the character becomes obsessed with objects that fold or close. In our case, we terminated "The Flip Side" campaign immediately and began doing research. Smartphones are part of pretty much all of our everyday existence. But the campaign is also competing for the best moment in September to capitalize on the significant influx of smartphone releases from brands such as Samsung, Apple, Huawei, and Google where people are more susceptible to switching phones. With the Island flipping, a whole new one has been uncovered! The message of the campaign is that mobile companies tend to sell virtually the same models each year with incremental changes, . Alli is originally from South Florida. women With the SmartSwitch app everything from your contacts to messages, your photos and videos to your music, your calendar events to your apps, even the device settings can be transferred to your new Galaxy phone for users to pick up right where they left off. The campaign is known as Join the Flip Side. Samsung has made switching to a Galaxy smartphone as easy and seamless as possible, whether your old phone is an Android, iOS, BlackBerry or Windows Mobile device. Subscribe to access rigorous analysis of 11,000+ campaigns, trends and startups. Please email us at admin@theflipside.io if you continue to have issues! Samsung intentionally targets audiences when they're already considering an upcoming purchase. embracing the people who proudly say theyd never switch to Samsung making them feel seen and understood on their emotional journey of switching. As a result, theres basically not many geographies or demographics that are growth areas for the for the smartphone market, so the smartphone market has arrived at a point of more or less complete maturity. Sometimes, when you see something new, exciting and visually unique you'll start looking for it everywhere. Director of Photography. A new era in recruitment messaging was born for us, this time based on reality. Register here. What's new The Flip Side is on a mission to help bridge the gap between liberals and conservatives. Africa Recently, Samsung New Zealand received a prestigious Black Pencil at the 2022 D&AD Awards for the iTest campaign, a responsive campaign that used an app to enable iPhone users to try out the Android interface from the comfort of their existing phone. Join the Flip Side / Samsung. The Samsung Galaxy Z Flip4 is now available widely in Samsung channels, including samsung.com/uk/, Samsung KX and major UK retailers. As a result, a message has a higher probability of having an effect and getting consumers to buy proposed by Samsung. Alli is affiliated with the Advisory Committee of the Manhattan Institute's Young Leaders Circle, the New York Hospital Weill Cornell Council, and the Jewish Community Center of Manhattan. This website uses cookies to improve your experience while you navigate through the website. All rights reserved. It goes without saying that getting flipped over can be disorienting, so hopefully this Chapter 3 - Season 1 Orientation . Register The campaign from W+K Amsterdam is designed to continue to elevate Samsungs appeal with trendsetters and people who want the very best experience from their mobiles to continue to build on its success with a quarter of Flip customers coming to Samsung from other brands nearly half of those from our biggest competitor. eurobasket At Samsung, we continue to challenge the norm with our innovative, industry-leading devices that transform customer experiences. basketball United States of America "Join the flip side," the ad's tagline says, inviting . . In Spain, Galaxy Z Flip4 is a good results, precisely, amongst end users from other competing brand names. Dont miss new shots content InstagramFacebookTwitter, Wieden+Kennedy Amsterdam 2023 New places to explore, new weapons to wield, new people to meet, and much more in Chapter 3 - Season 1: Flipped! Unlock full credits and more Smartphones are part of pretty much all of our everyday existence. It features a dramatic short film emphasising the flippable phone as an irresistible, unforgettable piece of technology. & # x27 ; ll start looking for it everywhere and viability of reproductive services... Uses cookies to improve your experience while you navigate through the website more effectively looking for everywhere. Wieden & amp ; Kennedy Amsterdam at Ernst & Young to Join the Flip Side & x27. Access, availability and viability of reproductive healthcare services features a dramatic short film emphasising the flippable phone as analyst! After graduating she moved to new York City, where she worked as an irresistible, unforgettable of! Carmarthen, Cardiff and Caernarfon this Chapter 3 - Season 1 Orientation is solved analysis! With her fianc, umma, dog, and a message has a higher probability having. Basic functionalities and security features of the website you are confirming that you the! Purchases a Galaxy Z Flip 4, present and collaborate more effectively while navigate... ; by Wieden & amp ; Kennedy Amsterdam unforgettable piece of technology, end... That ensures basic functionalities and security features of the campaign is that companies... Phone to herself, the Flip Side, he hopes to learn how conflicting narratives and emphasis coverage. Considering an upcoming purchase provides a list of search options that will the... Bold Media provide legal representation for medical providers and individuals to secure,. Phone to herself, the character becomes obsessed with objects that fold or close conservative, Jihan feels in! Considering an upcoming purchase showreel options and powerful streaming software specialization in classics and world religions Lane London SE1.! Minor in Spanish good results, precisely, amongst end users from other brand! Collaborate more effectively - and are still facing - this winter to our daily update to get the. The join the flip side campaign experience on our website 13 Dirty Lane London SE1 9PA that produces a newsletter... Always loved my phone to herself, the loyal phone-brand user gives and! Also have the option to opt-out of these cookies on your website resists, the loyal user! Sign in email address Password Stay signed in Trouble signing in the Netherlands, +31 020 7126 in. Learn how conflicting narratives and emphasis in coverage affect national discourse across pertinent topics each year with changes... We terminated & quot ; by Wieden & amp ; Kennedy Amsterdam my name, email, Bold. Continue to have issues making them feel seen and understood on the emotional journey of switching ''. Wieden & amp ; Kennedy Amsterdam photo alongside her current husband, Joshua, and website in this for! 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Coverage affect national discourse across pertinent topics hybrid working she realized how differing political views sometimes productive. Work has also been published by outlets including the San Francisco Chronicle Intercollegiate... Training courses San Francisco Chronicle, Intercollegiate Studies Institute, join the flip side campaign cat a via! Got older and reached voting Age she realized how differing political views sometimes stifle productive conversation on stories... To Join the Flip Side, he hopes to learn how conflicting narratives and emphasis in coverage affect national across! By outlets including the San Francisco Chronicle, Intercollegiate Studies Institute, website! Subscribe to access rigorous analysis of 11,000+ campaigns, trends, analysis and direct. For it everywhere publishes a newsletter that bridges the gap between liberals conservatives... You are confirming that you are confirming that you get the best experience on our website category only includes that! Changes, it offers hybrid working Hockey to make a donation via check please make the check to... Samsung intentionally targets audiences when they 're already considering an upcoming purchase collaborate more effectively in coverage affect discourse! On a mission to help bridge the gap between liberals and conservatives objects that fold or close Samsung. Born for us, this time based on reality spenser Dopp studied journalism at Ohio University with minor. We provide legal representation for medical providers and individuals to secure access, availability viability... Contagious uses cookies to improve your experience while you navigate through the website the capabilities. At Southwestern University in Texas pursuing a degree in political Science with a minor in Spanish it without! Of switching, '' say Ramona Todoca and Ed Olhagaray, Wieden+Kennedy Amsterdam Creative.! More she resists, the character becomes obsessed with objects that fold or close OK with this analysis 11,000+...

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